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Technology

The Psychology Behind Marketing Online Education

This is a guest post from Sarah Smith. How do people decide which online university will meet their needs? What drives a student to choose one option over another — especially when both schools have little name recognition? No one decides on an online education based on a single advertisement or one aspect of a […]

Categories
Education Strategy

Corporation Oxford, and the Case for Reinvention

The illusion of permanence, and the persistence of innovation (Source: Tom Spencer) IN a recent FT article, Chairman of Risk Capital Partners Luke Johnson made some interesting comments about his alma mater, Oxford University: Oxford University, my alma mater, is a classic case of a complacent establishment that is refusing to reinvent itself. It will consequently […]