One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Moreover, there are many misconceptions about pricing, with […]
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Cracking Pricing Strategy Case Studies
Pricing strategy is one of the easiest levers CEOs can pull to increase revenues in their company. For instance, retail banks can raise interest rates (the price they pay customers for depositing funds at the bank) to quickly attract new balances and acquire new customers. They can then lend out this money at even higher […]
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Competitive Response
CanadaCo, the largest discount retailer in Canada, currently holds the dominant market share in the industry. USCo, the largest discount retailer in the United States, has decided to expand into Canada by purchasing CanadaCo’s competition. How should the CEO of CanadaCo respond? WHEN considering a case that requires a competitive response, first take a look […]