Tag: product

Understanding the Product

Post author By Tom Spencer
Post date April 10, 2011
No Comments on Understanding the Product

WHETHER you are entering a new market, launching a new product, growing market share, developing a pricing strategy or managing costs, you will want to understand the products that you are dealing with. Here are 9 things to think about when trying to understand a product. 1. Identify the product What is the product? What […]

Tags consulting, Fox Broadcasting Corporation, new products, News Corporation, product, product design, product development, The Simpsons

Frameworks

Four P’s Marketing Framework

Post author By Tom Spencer
Post date September 20, 2008
5 Comments on Four P’s Marketing Framework

A useful framework for evaluating the marketing strategy for a product THE Four P’s consists of: price ; product ; position/place; and promotion . 1. Price The pricing strategy employed by a firm for a particular good or service will have a significant effect on profit. There […]

Tags case interview, consulting, consulting framework, Consulting Frameworks, four p, four p's marketing, framework, interview preparation, marketing, place, price, product, promotion