AI isn’t coming, it’s already here. And it’s transforming how businesses operate. For product leaders, large language models (LLMs) aren’t just another shiny tech trend, they’re reshaping how businesses interact with customers, automate workflows, and make decisions. If you want to stay ahead of the curve, understanding LLMs is essential. This article will break down […]
Tag: product development
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Product/Market Expansion Matrix
A framework to help executives, senior managers and marketers devise strategies for future growth 1. Background THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff, and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. 2. Benefits of […]
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Understanding the Product
WHETHER you are entering a new market, launching a new product, growing market share, developing a pricing strategy or managing costs, you will want to understand the products that you are dealing with. Here are 9 things to think about when trying to understand a product. 1. Identify the product What is the product? What […]
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Product Life Cycle Model
The Product Life Cycle Model can be used to analyse the maturity stage of products and industries 1. Background THE idea of the Product Life Cycle was first developed in 1965 by Theodore Levitt in an article entitled “Exploit the Product Life Cycle” published in the Harvard Business Review on 1 November 1965. 2. Benefit […]