One of the biggest mistakes project managers and founders make is chasing every feature customers suggest. Customer understanding is key to good product design. We often rush out to gather feedback, returning with endless lists of “must-have” features. However, these features aren’t always what customers need — they’re just what they think they want. Acting […]
Tag: product development
In today’s fast-paced digital world, businesses must be agile, innovative, and customer-centric. One of the most effective ways to achieve this is through data-driven product development. By leveraging insights gained from data analytics, companies can make smarter decisions, create products that better meet customer needs, and ultimately stay ahead of the competition. This article will […]
In today’s fast-paced business environment, successful product development demands more than just great ideas and cutting-edge technology. It requires collaboration, agility, and a deep understanding of the customer. Cross-functional teams have emerged as a powerful model for fostering innovation and efficiency in product development, allowing companies to break down silos, improve communication, and leverage diverse […]
AI isn’t coming, it’s already here. And it’s transforming how businesses operate. For product leaders, large language models (LLMs) aren’t just another shiny tech trend, they’re reshaping how businesses interact with customers, automate workflows, and make decisions. If you want to stay ahead of the curve, understanding LLMs is essential. This article will break down […]
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Product/Market Expansion Matrix
A framework to help executives, senior managers and marketers devise strategies for future growth 1. Background THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff, and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. 2. Benefits of […]
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Understanding the Product
WHETHER you are entering a new market, launching a new product, growing market share, developing a pricing strategy or managing costs, you will want to understand the products that you are dealing with. Here are 9 things to think about when trying to understand a product. 1. Identify the product What is the product? What […]
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Product Life Cycle Model
The Product Life Cycle Model can be used to analyse the maturity stage of products and industries 1. Background THE idea of the Product Life Cycle was first developed in 1965 by Theodore Levitt in an article entitled “Exploit the Product Life Cycle” published in the Harvard Business Review on 1 November 1965. 2. Benefit […]