In the competitive, fast-paced, and ever-evolving landscape of technology and business, the role of a product manager is pivotal. A great product manager is not just a project coordinator, they are visionaries, strategists, and leaders. In this short article, we will delve into five key strategies that can help you become a great product manager. […]
Tag: Product management
Choosing a career path to dedicate years of your life to is never an easy decision, and this applies whether you are an undergraduate seeking a first job fresh out of university, or someone looking to make a career switch. After all, faced with the tantalising possibility of all the possible paths you could take, […]
Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. In this article, I will examine the nature of products and the product life cycle, and break down a bit […]
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Product Roadmap Explained
A roadmap streamlines business goals into strategic and executable paths. In the context of project management, a roadmap can span across multiple timelines for continuous product development. Why do you need a product roadmap? A roadmap is crucial for visualizing a product’s strategy that is aligned with your business goals, while incorporating customer insights for […]
Product management is at the heart of any modern business and today’s product managers need to have incredibly strong quantitative skills and intuition to build products or features that customers will find truly useful. They must focus on quality outcomes and not quantity of output. This brings us to the four goals of product management : […]
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PM Career Paths
Being a product manager requires taking responsibility. You are the ambassador of the product. You’re responsible for it from its first fuzzy idea, to concrete concept, through production, launch, and all the way to maturity stage. In order to successfully get there, you need to have a good understanding of the market as well as […]
Like a consulting interview, a product manager (PM) interview consists of multiple parts, including a case study and a behavioral portion, which looks for communication, management, and prioritization skills. But what’s different is that it adds a twist by having product-related questions as well. Unsurprisingly, PMs should love products. They should be able to recognize […]
Question “Give me an example of a good product and not so good product. Why is one better than the other?” What is this question about? This product management (PM) interview question tests whether you understand product design principles. Is your evaluation of products guided by principles of good design? Are you able to articulate […]
Associate Product Manager (APM) positions are well known in Silicon Valley as rotational, mentorship-focused programs designed to accelerate the careers of young aspiring product managers. Typically, they feature perks like rotations on various teams, face-time with leadership at the company, and strong alumni communities with robust networks. But how do you filter and come down […]
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PM vs PMM: Where do you fit?
In technology and software companies, there are product management (PM) and product marketing management (PMM) roles. People often ask, what is the difference between the two roles? They both focus on a product, so how do they divide the tasks that need to be done? Responsibilities of PM and PMM When you think about a […]
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Product Life Cycle Model
The Product Life Cycle Model can be used to analyse the maturity stage of products and industries 1. Background THE idea of the Product Life Cycle was first developed in 1965 by Theodore Levitt in an article entitled “Exploit the Product Life Cycle” published in the Harvard Business Review on 1 November 1965. 2. Benefit […]