Tom SpencerAre you excited, nervous or a little bit scared? Your comfort zone, as the name suggests, is a comfortable place. It feels safe and secure to be there, because you’ve been there many times before. Nothing unexpected is likely to happen. Nothing you haven’t seen before. And certainly nothing out of the ordinary. But ordinary […]
REMARKABLE products are products that are worth making a remark about. Case in point, the latest version of the NAO humanoid robot. Earlier editions have been sold to researchers for more than $14,600. That being said, I only have one thing to say: “I want one”.
THIS post was initially going to be called “finding your competitive advantage”, but I think it goes further than that. Here are 8 factors to get you thinking, and to help find what you’re looking for: Why do you do what you do every day? What makes you tick? What do you believe in? These […]
Loyal customers provide repeat business. Do something remarkable, and they will spread the word CUSTOMER loyalty is an important asset for any business for two reasons. Firstly, loyal customers will give you repeat business, to quote Tom Peters “all business success rests on something labelled a sale”. Secondly, and more importantly, loyal customers are the people who […]