Tom SpencerNot enough, or more than you need. It’s generally one, or the other. Are you working for the money, with grand plans for what you will do when you one day finally have “enough”? Or are you just happy to be here, every day, because you can’t believe they are paying you to do what […]
Economists love to talk about “scarcity” and the fact that we live in a world of limited resources. However, in the digital world this need not necessarily be the case. Phil Libin of Evernote is of the view that if you’re in a traditional industry like minerals extraction or transportation, then customers will either go […]
How can you get what you ask for? How can you significantly increase the chances that another person will say yes to your request? ROBERT Cialdini, best-selling author of Influence: The Psychology of Persuasion, gives an insightful talk on how you can persuade people to do what you want. As a tenured professor, Cialdini jokes […]