Facebook’s own marketing team make running a business page and using Facebook Ads sound simple and effective. Well, while there’s definitely a huge gulf in the reach between paying for boosted posts versus simply setting up your page and hoping for the best, a Facebook ad campaign without a strategy will be just as hopeless […]
Tag: social media
“Commercial awareness” is a buzzword that employers like to toss around a lot nowadays, but what is it and how do you get it? Thankfully, gaining “commercial awareness” is a lot less scary than you think – all it really means is to have an awareness of what’s going on in the world and in […]
Most young entrepreneurs have a pretty good handle on social media. The same business people most likely have a healthy understanding of customer care. However, put the two together, and the results are not always intuitive. Dealing with complaints and enquiries via social media is a game with its own rules – neither as informal […]
This is a guest post from Archie Ward, a business consultant and social media strategist. Archie splits his time each year between Asia and Australia. While he is hard at work helping other people make their businesses successful, he hopes to launch his own by year end. Consultants rely on image as much as they […]