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Strategy

Chasing The Trend

Is Not A Strategy MANY FIRMS and many people live their lives by chasing the trend. They ask themselves questions like, what’s popular? What are other people doing? What’s the “it” thing? They then chase the trend in an attempt to ride the wave of prosperity and capture some of the growth, glory and profits for themselves. This may work […]

Categories
Innovation Strategy

5 Steps to Creating Great Strategy

Developing excellent strategy consists of just 5 steps HERE are five steps that you can use to formulate great strategy: Diagnose: assess the lay of the land. Understand the company, the competitive environment and the broader economy. What is the company’s business model? Who are the competitors? Who are the customers and suppliers? And, what […]