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Career Advice

Commercial Awareness – what is it and how do I get it?

“Commercial awareness” is a buzzword that employers like to toss around a lot nowadays, but what is it and how do you get it? Thankfully, gaining “commercial awareness” is a lot less scary than you think – all it really means is to have an awareness of what’s going on in the world and in […]

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Marketing

It’s time to spring clean your social media customer care strategy

Most young entrepreneurs have a pretty good handle on social media. The same business people most likely have a healthy understanding of customer care. However, put the two together, and the results are not always intuitive. Dealing with complaints and enquiries via social media is a game with its own rules – neither as informal […]